21 Questions & Objections Everyone in Sales Must Know

Working with leading sales organizations we hear common challenges across the board. So we have compiled a list of 21 questions and objections that salespeople most frequently mis-answer. In our research we have found that 60% of sales teams are unable to answer these. Download the full list of 21 Questions on the right and share it with your teams. 

  1. Who are your competitors? Why are you better?
  2. Describe your ideal customer?
  3. Customer Objection: Your product/service is too expensive.
  4. What pain points does your product solve for us?

These are common questions that need to be answered perfectly. This drives increased sales with quicker sales cycles. Ensure your team knows this before your customer asks them. Don’t miss another client opportunity based questions they should know.

Guidelines on using these questions for your team: 

As you ask these questions to your team members, be sure to use the scoring rubric on slide 3 as a way to evaluate them. Also try to showcase the top performers so everyone can learn from them.

At LearnCore we help sales organizations of varying sizes. Take a look at our Pitch IQ module to help scale this and improve your team’s skills.


Follow us on Twitter for more tips and info: @LearnCore


Download the 21 Questions!