We don’t know about you, but we’re stoked about the second annual SaaStr conference in San Francisco next week. What is this SaaStr conference, you ask?

It’s a gathering of the top SaaS experts to discuss everything from Sales and Growth to Product. If you have a question about the SaaS business, chances are someone at this conference will have a great answer for you. We are floored to be able to hang out with some of the brightest minds in tech.

To prime our readers for next Monday, we took the liberty of putting together a list of our most-anticipated speakers!

Targeting the Big Guys: Account Based Sales Development

When: Thursday at 11:30am

Who: Lars Nilsson – VP, Global Inside Sales @ Cloudera

Lars is the gold standard when it comes to cold outreach. While strategies like inbound marketing have introduced warm outreach to the masses, there’s still something to be said for being able to turn a stranger into a believer. Especially when you’re an entrepreneur bootstrapping yourself from nothing.

Hiring that (Great) First VP of Sales

When: Tuesday at 11:00am

Who: Emmanuelle Skala – VP, Sales @ Influitive, Sam Blond – SVP, Sales @ Zenefits, Brendon Cassidy – VP, Sales @ Talkdesk, EchoSign, LinkedIn

One of the most important decisions a start-up makes is hiring a VP of Sales. We’re super proud to see our customer, Influitive, representing on this panel.

Morphing into a Rocketship: Learning to Love Sales

When: Thursday at 11:00am

Who: Farlan Dowell – VP, Sales @ Rainforest QA, Fred Stevens-Smith – CEO @ Rainforest QA

If you’re going to make it as a SaaS start-up, you need to love selling. We’re all about empowering sales people to continually improve. This should be an exciting session.

How to Break Out and Really Scale

When:Thursday at 1:30pm

Who: Dan Siroker, CEO and Co-Found @ Optimizely, Ajay Agarwal, Managing Director @ Bain Capital Ventures

Scaling is what keeps most founders up at night. We’re excited to see this blend of industry experience and venture insight.

Not able to attend?

Follow @theperfectlink and @vshahv for live updates!

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