Sales enablement sounds great, but any sales manager will tell you just equipping people with good content isn’t enough.

The Bad News
When sales teams are under-trained and unprepared to use sales enablement tools effectively, firms can spend a lot of time, energy and resources accomplishing very little.

The Good News
A well-designed, current training program within a culture of learning cultivates primed sales reps, willing and eager to learn and use new tools and understand product enhancements.

CEO’s will always set (sometimes unrealistic) strategic goals for sales, and when this happens it’s sales management’s responsibility to keep it simple and protect the sales training process. Even with the activity around them, remaining laser-focused on excellent sales training helps your sales team meet the needs of your customer.

A well-run, ongoing and regular sales training program is critical to the success of new sales enablement initiatives.

Download our latest eBook, Sales Training & Sales Enablement: The 1-2 Punch for Selling,for best practices to strengthen sales training in combination with sales enablement initiatives.