Today’s consumer is smarter and has more power than ever before. Gaining loyal customers today means offering them consolidated service that goes beyond just marketing or selling. Clickz reports that to be truly irreplaceable, vendors must develop customer dependency based on customer knowledge, communication coordination, ease of use and anticipation of needs. You have to develop a deep insight into the customer’s mindset and use that to your advantage. Moreover, consolidating online and offline customer experience may help you reach a greater audience and make sure that a purchase is made. Anticipating crucial customer service opportunities like flight delays, cross-country relocations and event planning will help you save your customer’s time and energy while building trust and loyalty.

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Image Courtesy of Ken West of Nbrii