You must network if you want to build powerful relationships and open doors. It isn’t difficult to approach a new lead but many fail to develop an effective follow up plan. The first rule of networking effectively is to remember that it’s all about them. People have Ego’s and ego’s need to be fed. Second, be patient and give each relationship time to grow. Ask people how they would like to be contacted and maintain regular correspondence. It also pays to smile, compliment and listen to the person and fashion your correspondence accordingly. Follow up notes are a good way to keep track of your leads and keep them updated about your business advances.

Personalize follow up notes to stand out from the crowd. For more tips on business networking, visit our blog or contact


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