Our latest eBook, Sales Training & Sales Enablement: The 1-2 Punch for Selling, offers best practices to strengthen sales training in combination with sales enablement initiatives. Here’s the quick and dirty on why you need to read it:

When surveyed by the Association for Talent Development, sales reps reported that they receive an average of 31.5 hours of training a year. But the majority of sales reps (63%) report it’s not enough.

According to Forrester Research, only 15% of buyers think that sales people understand their business and find meetings with sales people effective. Which means 85% of buyers find meetings with sales people ineffective! This coupled with the fact that less than half (only 45.9%) of sales reps hit quotas last year speaks directly to the concerns expressed by reps: something’s not working. They need more help to succeed.

Those of us close to sales management know we’re failing–only 32% of firms describe their current sales training programs as “effective.”

So what does an effective sales training program look like? Download your free copy of the eBook to learn how sales training can bridge the knowledge gap between the roll out of sales enablement tools and on-the-job performance.


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