John Barrows + LearnCore: The Complete Sales Training Solution

John Barrows Sales Training Sessions Available in the LearnCore Platform

Build your LearnCore curriculum with John’s sales training content to improve team skills and increase sales revenue:

– Schedule more high quality meetings

– Tailor messaging at different stages

– Practice with written & video exercises

– Receive coaching from managers & peers

– Training for SDR’s and BDR’s (Sales Development Roles)


How can our partnership with John Barrows help your sales training program?

Achieve Greater Results by “Filling the Funnel”


Help your sales team generate more new business and drive results by implementing ten sessions with John into your sales training program. Each session features real-world application with videos, supporting resources and exercises.

In this session we lay the foundation for prospecting success by outlining the mentality, approach and specific activity numbers necessary to excel. You will walk away with:

  • The key to staying relevant in Sales as the profession continues to evolve and automate
  • How to apply the fundamental process of sales (AIDA) to prospecting
  • A specific equation that breaks down your unique numbers to success

In this session we dive into the importance of client segmentation and the nuances involved in identifying which clients are worth spending our time on. You will walk away with:

  • A process to segment and refine your account list into Tier 1, Tier 2, and Tier 3
  • How to effectively balance quality and quantity prospecting activities
  • How to create your Tier 1 Hit List and what to do with it

In this session we look within our target accounts to find the executives we need to connect with and how to speak their language to maximize our chances of a response. You will walk away with:

  • A definition of the Power Line and the characteristics of a true Champion
  • Specific words, phrases and approaches to avoid and use when e-mailing or calling executives
  • The top 3 priorities of all C level executives in 10 core industries

In this session we identify the business triggers that are most relevant to our targets and how to find them, leveraging research and social tools to make relevant connections. You will walk away with:

  • A list of business triggers to listen for specific to the value your solution provides
  • Where and how to find business triggers for your target accounts
  • How to get information and triggers on your accounts

In this session we learn how to develop messaging that focuses on getting the attention of the key executives we want to connect with and earning the right to continue the conversation. You will walk away with:

  • Why the traditional Elevator Pitch fails
  • How to develop multiple attention-grabbing statements that can be used in calls or e-mails
  • How to create a Messaging Matrix based on triggers and priorities

In this session we focus on delivering your message through e-mail with a specific structure and best practice approach. You will walk away with:

  • How to write the “Why You, Why You Now” e-mail that drives a 15-20% positive response rate from executives

In this session we focus on delivering your message through the phone with a specific structure and best practice approach. You will walk away with:

  • How to develop and deliver the “Winning Call”
  • Specific weak introductions to avoid and powerful introductions to use when making calls
  • How to leave a voice mail that focuses them to listen to your value proposition before hanging up

In this session put all the learnings from the previous sessions together to create a contact strategy to drive consistent, effective prospecting. You will walk away with:

  • How to implement a multi-touch contact strategy that focuses on saying something different and adding a different piece of value on each touch
  • The difference between your Tier 1 and Tier 2 account contact strategy to maximize time management

In this session we talk about how to integrate social selling into your process to help drive results and build your brand. You will walk away with:

  • A clear definition of the two main components of social selling and how to do both
  • What tools, technologies and resources to use to maximize your social selling activities
  • How to build social selling into your daily routine

In this session we address how to improve your time management skills while also figuring out which prospecting approaches work and which ones don’t. You’ll walk away with:

  • How to define your different approaches and split test them to see which ones work
  • How to focus your time while tracking and measuring results
  • The key to consistent improvement

“LearnCore’s platform helps sales managers and reps apply my training immediately and allows for ongoing coaching and lesson reinforcement. I’m excited to see the difference we can make together.”

John uses his 18+ years of sales experience to help your sales teams be better positioned for success.

High growth company experience

Outbound sales focus

Real world application

On-demand access

Use LearnCore to Strengthen the Impact of John Barrow’s Teachings

Simplify Training Program Development

Scale Across Your Organization

Increase Accountability

Track and Report Results

Request a Demo