Developing the right KPI’s is critical to sales growth. If you are unsure about what to track beyond revenue, here are some universal metrics to get you going. 1) Track sales by time period to know if there was an increase or decrease/m, or y/y. 2) Track individual product sales so that you spend more time promoting products that move the needle. 3) Track lead sources and focus on ones that produce the most sales. 4) Track revenue per sale and improve on it. 5) Track the percentage of new and returning customers and focus on increasing customer lifetime value. 6) Track events before a sale is made to uncover discrepancies.
Start tracking your sales metrics to see sales climb steadily. Visit our blog or contact firstname.lastname@example.org for more information.
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