LearnCore at Dreamforce


Navigating Dreamforce 2016

In what has come to be known as the ‘Super Bowl of SaaS,’ ‘Marc Benioff and Friends’ aren’t holding anything back as they look to make Dreamforce 2016 the biggest year yet.


When Salesforce kicked off their first Dreamforce in 2003, 1,300 people were registered to attend, and when Salesforce LIVE was introduced in 2010, 22,750 viewers tuned in. This year, 170,000 customer trailblazers will attend from over 51 countries and more than 15 million viewers will attend via LIVE. Additionally, Salesforce will host more than 150 Dreamforce viewing parties in 28 countries around the world.


With more than 1,700 sessions, hundreds of top notch parties, and a plethora of panel discussions, fireside chats, and workshops littered between, navigating Dreamforce can be intimidating, for both rookies and veterans alike. Here are some events, sessions, and things that standout this year:


  • Opening Keynote: In what has come to be known as the can’t miss event of the week, join Marc Benioff and a number of special guests as he tees up Dreamforce. Benioff will highlight how companies are using the cloud, mobility, IoT, and AI to achieve new levels of success connecting with their customers. Remember seating is first-come-first-served, so get there early. Wednesday, October 5 from 1-3pm at Moscone North, Hall D


  • Einstein Keynote: According to the International Data Corp, the world-wide market for cognitive software platforms and applications will increase from 1.6 Billion in 2016 to 16.6 Bllion in 2019. Because of this, it shouldn’t be surprising that Salesforce is all in on their comprehensive new AI platform for CRM. Learn more about Einstein and see how customers are getting smarter and more predictive with John Ball, GM of Salesforce Einstein. Thursday, October 6 from 3-4pm at Moscone West, Keynote Room, Level 3


  • Dreampitch Keynote: Are you one of the million Americans like me that can’t get enough of ‘Shark Tank’? Join investors Mark Cuban, Chris Sacca, and entrepreneur will.i.am as three early-stage startups pitch their company for the chance to win $150,000 from Salesforce Ventures and a spot in the Salesforce Incubator. Tuesday, October 4 from 1-2pm at Moscone West, Keynote Room, Level 3


  • Other Top Sessions:
    • ‘2nd Annual State of Sales: Technology Shapes the Future of Selling’ with Robert DeSisto, VP of Global Customer Transformation at Salesforce on Wednesday, October 5 from 9-9:40am at the San Francisco Marriott Marquis Hotel, Yerba Buena Salon 4-6
    • ‘The Power to Break Through: Your Ultimate Edge’ with Tony Robbins, Life and Business Strategist, on Tuesday, October 4 from 4-6:30pm at Moscone West, Keynote Room, Level 3
    • ‘Best Practices in Customer Onboarding’ with Karalee Slayton, Principal Product Marketing Manager at Salesforce on Wednesday, October 5 from 11:30-12:10pm at Palace Hotel, Twin Peaks
    • ‘Salesforce for Sales Keynote: Transform Sales from Lead to Cash’ with Adam Blitzer, GM & EVP of Sales Cloud on Thursday, October 6 from 11:30-12:30pm in Moscone North, Hall D
    • ‘Call Your Shot: Predicting Sales Performance through Coaching’ with Matt Evans, Director of Innovation and Transformation at Salesforce on Friday, October 7 from 8:30am-9:10am at the San Francisco Marriott Marquis Hotel, Club Room


  • Dreamfest: This year’s musical guest is none other than the legendary 22-time Grammy award-winning group from Ireland, U2. U2 hits the stage at 8:15pm in what is sure to be an unforgettable night of music. All proceeds benefit the UCSF Benioff Children’s Hospitals. Wednesday, October 5 from 7-10pm at Cloud Palace


  • Volunteer Onsite: Always in the spirit of giving back, Salesforce offers attendees a number of opportunities to volunteer at Dreamforce throughout the conference. Additionally, Salesforce will be joining forces with (RED), an organization started by Bono and Bobby Shriver, to raise one million dollars to further the fight against aids. You can find out how you can help and volunteer here: Giving Back at DF16.


  • Parties: Last but definitely not least, when the doors to the Moscone Center close, the real magic at Dreamforce starts. I strongly encourage you to join LearnCore as they host “The Unofficial After Parties” on Tuesday and Wednesday evening at the W Hotel. Outside of this nothing sticks out as can’t miss, but I’ll let you be the judge of that. Apttus did us all a favor by listing a majority of the parties on their site, which you can find here: Apttus Dreamforce Party Calendar.


Still lost? Here are some additional tips to create your path:

  • Download the Salesforce Dreamforce Events App: Use filters to easily search and narrow down the list to your preference. Keep track of all your sessions as they happen. Available for both iOS and Android.
  • Trail Maps: Custom agendas for any role, industry, or product. You can quickly add recommended sessions to your itinerary as well. Access them here: DF 16 Trail Maps.


Just remember, whatever path you take at Dreamforce this year, make it one to remember. With a little luck, maybe even you can be rubbing shoulders with Parker Harris and Mark Benioff by week’s end. Don’t forget to stop by LearnCore at Booth #258 for a chance at $1,000. You can find details and sign up for your key code for entry here. And don’t forget to use hashtag #LCDF16 to keep up with conversations all week long.