Training Industry Magazine’s Spring 2015 issue includes a terrific article on 3 metrics to evaluate skills training.

Regardless of role, industry or company size, we’re all challenged to prove the effectiveness of our investments. For learning and development, in particular sales trainers, proving the effectiveness of soft skills—communication, presentation skills, speaking—can feel like an impossible task.

Luckily, John Mattox, II, Ph.D. reminds us of the work by Patti Phillips and provides an easy to implement evaluation and equation to determine training’s impact on job performance. To calculate impact use a 0-100% scale and:

  1. Ask learners how much they expect job performance related to training to improve in the next 12 months.
  2. Ask learners how much of that improvement will be directly related to the course.
  3. Adjust the learner estimate by 35% to account for standard overestimate of performance.

Measuring Skills Impact from Training Industry Magazine


Try this for your next Pitch IQ skills building training program!


Image courtesy of phasinphoto at