There are two kinds of customer service providers; reactive ones that wait for the customer to file a complaint and proactive ones that communicate problems before the customer faces it. It is obvious that a proactive approach is far be

tter suited to professional companies that want to build customer loyalty. A quick way to be as proactive as possible is to set up automatic alerts that track systems, and product quality. For example, we have an internal and external monitoring solution to help provide awareness of any server outages. This way, we report any potential outages before our customers incur a poor user experience.

Proactive customer service providers use various channels of communication to reach their customers including phone, text, and email. For more information, visit our blog or contact

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