The First Integrated Sales Enablement Platform

You think you know sales enablement? Think again.

Showpad, the industry’s first integrated sales enablement platform, has acquired LearnCore, the leading provider of sales training and coaching software, to supercharge the buyer and seller experience.


Empowering Sales and Marketing to Sell the Way Buyers Want to Buy with Sales Readiness, Content, and Engagement

Showpad’s vision is that the best buyer experience wins. And our mission is to empower sales and marketing to sell the way buyers want to buy.

Showpad is leading the industry with a holistic approach to sales excellence and the buying experience. With LearnCore, Showpad will deliver the first fully integrated platform for sales excellence that includes sales readiness, smart sales content, and powerful sales engagement capabilities to drive meaningful conversations and increase sales.  We’re reinventing sales enablement to exceed the needs of buyers, today and tomorrow.


Pieterjan Bouten, CEO of Showpad and Vishal Shah, CEO of LearnCore, a Showpad Company talk about their shared vision for the future of sales enablement.


LearnCore and Showpad’s combined platform will leverage advanced data analytics and artificial intelligence to optimize marketing’s investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training and coaching at scale. And by harnessing the power of sales content, readiness, and engagement in one platform, Showpad and LearnCore help salespeople ramp quickly to become trusted, highly skilled advisors.



Vishal Shah, CEO of LearnCore, a Showpad Company talks about why joining Showpad “was a no-brainer.”

About Showpad

Showpad delivers sales content, readiness, and buyer engagement solutions through the industry’s first integrated sales enablement platform. Bridging the gap between sales and marketing, Showpad enables companies to drive more revenue faster by empowering sales and marketing to sell the way buyers want to buy. Founded in 2011, with headquarters in Ghent and Chicago and offices in London, Munich, San Francisco, and Portland, Showpad serves more than 1,000 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell, Merck, Verizon, Box, CDW, Informatica and RSA Security. LEARN MORE