Not every email needs to be an HBS essay, but what you write still matters—and this means more than getting rid of all those red and green squigglies.

Our number 1 tip? Stop reinventing the wheel with every new email.

Crowdsource your team’s best emails to build a library of content and templates for future use. Vote emails up and down based on actual market data. Sharing email templates can also be a great learning moment for those struggling to write effectively. Sales management should also review writing to ensure brand consistency and tone.

Need more help writing? Train yourself and your team to answer these 21 common questions and customer objections. You’ll find drafting a quick, persuasive response comes easier when you’re ready to handle any objection without breaking a sweat.