Flipping the coin on understanding the millennial mindset, let’s take a look at Who and What they are not by comparing this generation with the generation they are replacing. As you read through this, think about your current business culture and norms, and how they would need to adapt in order to stay relevant with this next gen workforce.
Enter Millennial Mike and Boomer Bob. We’ve laid out a typical day for both participants so you can see exactly how each would love everyday problems. Both are great, just different.
The Daily Breakdown with Millennial Mike vs. Boomer Bob
Mike, exhausted from binge watching Game of Thrones, sleeps as late as possible. He checks his big three social media accounts before his feet even hit the floor. For breakfast he grabs a to go coffee at a trendy neighborhood joint while reading theSkimm and Reddit on his phone to get get important conversation bites for the day.
Bob wakes up early with his family, and enjoys a nice breakfast at the kitchen table. While he eats he peruses the local paper, conveniently delivered right to his front porch. Bob doesn’t have work email connected to his phone or any social media accounts, and he often forgets his cell phone, but never his briefcase and paperwork on the way out the door.
The Morning Commute
On the walk to his train Mike keeps his phone clutched in his hand while listening to the “Good Day Vibes” channel in Spotify. He checks the weather, checks his train status, and hearts his good friend’s instagram photos. He makes a mental note to finally pay for offline spotify premium for the 10 minutes he loses cell service on the subway. #hellasad
After a hearty breakfast Bob gets in his car and prepares himself for another morning of traffic from a near suburb into the city. He turns on talk radio to catch more news, or chuckle along to his favorite show; after all his commute hasn’t changed his whole 30 year career.
Mike checked his emails and schedule on his way into work. He grabs his laptop and heads to the morning meeting, ready to brainstorm and discuss his awesome ideas. He doesn’t get why everyone hates meetings so much. He sees them as an opportunity to socialize, share his thoughts, and volunteer for new projects. Mike is usually the first one there and always handles the dial in.
Bob grabs another cup of coffee from the kitchen before making his way to the morning meeting with a pad of paper and pen. Bob thinks these meetings are usually a waste of time and another excuse for the “kids” to hear themselves talk. He would much rather use the time to build relationships with his clients. When a new project comes up Bob pretends to be writing vigorous notes and avoids volunteering to get involved – he would much rather help the company in areas where he knows he can bring value.
Mike is caught up on emails from the meeting and dives into the three new projects he volunteered to lead with vigor. He starts a free trial for a new project management software he found through one of one his favorite blogs, and invites his coworkers to join. His phone is always in reach, even when he runs to the bathroom.
Bob gets back to his desk after his morning meetings and wonders how he has emails from coworkers who were in the same meeting he was. He grabs another cup of coffee and heads to his desk to start his day. As he sorts through his emails he makes a note to call several people back. Bob prefers conversations where he can connect with clients, and provide a personal touch.
Mike checks his voicemails every couple weeks. Isn’t that what the missed calls log is for? Instead of calling the contacts back he shoots them an email instead, he believes it’s more efficient.
Bob checks his voicemail regularly throughout the day. He promptly calls his contacts back and enjoys long chats, catching up with all of them. Relationships are key to Bob’s success.
Mike orders lunch to the office from his Uber deliver app so he can stay on top of the new restaurant trends and earn rewards. He eats in the lunchroom with other coworkers his age and they catch up on the latest tech trends and office gossip.
Bob grabs his lunchbox that his wife packed from the kitchen and eats the same turkey sandwich he’s had for so many years. Then he heads outside to stand by the guys taking a smoke break and catches up with his friends.
Mike grabs an Uber and heads over to a trendy new bar for happy hour with friends. He snaps photos and updates his social media accounts so everyone knows he’s having a good time. After that he heads home to his studio apartment and catches up on Hulu shows, reviewing his Snapchat’s and regretting teaching his mom to text.
Bob heads home to warm dinner on the table, and then watches the baseball game with a beer in the living room. He goes for a walk around the neighborhood with his wife and dog, then relaxes catching the nightly news in bed.
Sure these are characters of each generation, but whether you want to believe it or not, millennials will account for over 50% of the workforce within 3 years.
Do you understand the millennial mindset? Is your business ready? Are your systems, managers, and processes ready?
Use a few of the following resources to help your organization prepare:
- How to Keep Millennial Employees Longer Than 18 Months
- The Secrets to Onboarding Millennials for Success
- 5 Reasons Millennial Training Strategies Are Different
- 3 Ways New Millennial Buyers Will Change Your Business