LinkedIn hosts billions of data-bytes to help warm up your prospecting and cold cold calls. The basic stance of building sales through LinkedIn is to approach the target audience in a more personalized, candid manner that isn’t as blunt and intrusive as cold calling. Premium LinkedIn services like Sales Navigator make the sales process more efficient. In just a few clicks, your sales team can find whom they are calling, and some personal tid-bit of information on them. That single piece of info can be the difference from “No Thanks,” to “Sure I’ll the meeting.”

Keeping with the spirit, LearnCore runs a one- minute challenge. In this challenge, a salesperson at your company is given one minute to find, approach, and start an interesting conversation with a named prospect. Our sales team pairs up, and alternates phone calls for an hour. To learn more about the challenge please visit our blog or contact sales@dev.learncore.com.

Read the original article at: http://www.forbes.com/sites/kenkrogue/2013/08/09/cold-calling-is-dead-thanks-to-linkedin/